The Ativ tablets are just one catchy commercial away from being a household name, much like Samsung's line of Galaxy phones.
An uphill battle
Selling people on Windows 8 tablets won't be an easy task, but if anyone is up for the job it's Samsung. The company has the corporate--and financial--muscle to push Windows tablets into the mainstream, but Samsung also doesn't have the best track record when it comes to supporting mobile devices running Microsoft's OS. Before we get our hopes up too high that Samsung can save Windows tablets, we should also ask how long it'll stick by them before going back to exclusively making Android slates instead.
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