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How low will Apple go on the iPhone 5C?

Gregg Keizer | Aug. 15, 2013
Apple's new iPhone 5C will sell at an unsubsidized price between $330 and $400, analysts said, even as some questioned whether the change in the company's lower-priced strategy would pay off.

Gartner's cannibalization estimate was close to that of Gene Munster, an investment analyst with Piper Jaffray, who recently halved his cannibalization factor from 50% to 25%.

Apple will dump the iPhone 4 and iPhone 4S from the lineup, Milanesi said, but retain the iPhone 5 to keep its three-model tier in place.

"The new low-cost iPhone is crucial to the Apple story," said Marshall, who added that an iPhone 5C was "imperative" for the company to grow its international market share and gross margins.


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