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How do I pronounce..? 18 hard to pronounce tech terms and brand names

Lewis Painter | April 6, 2015
There's a whole host of tech terms and brand names that even the biggest techies can't pronounce. We've rounded up some of the most complex tech terminology and found out the correct way to pronounce each - including Xiaomi and GIF. Read on to find out more!

Popular Swiss manufacturer Tag Heuer is a brand name that catches out many people. The name comes from an abbreviation of "Techniques d'Avant Garde" and the surname Heuer, after Edouard Heuer, the founder of the company. Most people assume that "Heuer" is pronounced "Hu-er" but in reality, the correct pronunciation of Tag Heuer is "Tag-hoy-yur".

How do I pronounce LaCie?

LaCie, which translates from French to "the company", is a computer hardware manufacturer that concentrates its efforts on hard drives, flash drives and computer monitors. Due to its French origin, it's not pronounced like the name "Lacie" but instead "Lah-see" with extra emphasis on the "C".

How do I pronounce Linux?

Linux is a free and popular open source OS alternative to Windows and Mac. It has a fairly straightforward name; named after its creator Linus Torvalds, everyone assumed was pronounced "Lin-ux". That was until an interview with Torvalds in 2006 revealed that he prefers the pronunciation "Lih-nix". "I don't really care how people pronounce my name, but Linux is always Lih-nix."

How do I pronounce Nokia?

Even though Nokia is a worldwide brand, the Finnish company says that most of the world pronounces it wrong. Whereas us Brits (and many others around the world) pronounce Nokia as "Nock-eea", the official pronunciation of the phone manufacturer is in fact "No-kee-ah".

How do I pronounce GIF?

GIF, the hugely popular image format is another word that causes a lot of debate. Many people around the world pronounce it as "Gif" - and why wouldn't you? That's exactly how it's spelt. The issue is that it isn't the official pronouncing according to its inventor, Steven Wilhite, who put the Internet and the Oxford English Dictionary in their places when he announced that it's actually pronounced "Jif".

 

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