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How do I pronounce..? 18 hard to pronounce tech terms and brand names

Lewis Painter | April 6, 2015
There's a whole host of tech terms and brand names that even the biggest techies can't pronounce. We've rounded up some of the most complex tech terminology and found out the correct way to pronounce each - including Xiaomi and GIF. Read on to find out more!

The term Meme is defined by Wikipedia as "an activity, concept, catchphrase or piece of media which spreads, often as mimicry, from person to person via the Internet." Memes are a huge part of modern day Internet culture, from the Harlem Shake to planking — but most people pronounce the term incorrectly. Contrary to its spelling, meme isn't pronounced "me-me" but instead is pronounced "meem", derived from the Ancient Greek word "mimeme", which translates to "imitated thing".

How do I pronounce OS X?

Apple's Mac OS, OS X is a bit of a red herring. While many people assume that it's pronounced "OS X", the X isn't actually "X". Instead, it's the Roman numeral for ten, making the correct pronunciation of OS X "OS Ten," which makes sense when you realise that the current OS X release is 10.10.2.

How do I pronounce Bose?

Bose, the US based audio equipment specialist is another simple looking name that people tend to get wrong, though it's not a huge error to make. Looking at the word Bose, you'd expect it to be pronounced the same way that it's spelt, but apparently not. Instead of pronouncing "Bo-ce" as most people do, the correct pronunciation is "Bo-ze," with an emphasis on the (non-existent) Z.

How do I pronounce Analytics?

Analytics is another word that people are unsure of. Analytics is the discovery and communication of meaningful patterns in data, usually broken down and displayed in the form of graphs. The correct pronunciation of analytics is "ana-lit-icks".

How do I pronounce Patent?

A patent, for those who don't know, is a set of rights granted by a country to an inventor, in exchange for detailed public disclosure of an idea or invention. Patent is an interesting word because us Brits pronounce it differently to how it's pronounced in the US. Whereas in the US, it's pronounced "Pat-ent" we prefer to put more emphasis on the "a", which means that we pronounce patent as "Pai-tent."

How do I pronounce Cache?

In computing, a cache is a component that stores data so that the next time you request the data, it can be served quicker — it's mostly used by web browsers to increase browser performance. Many people interpret cache as a French word and pronounce it accordingly, usually "ca-che". This is in fact incorrect, with the correct pronunciation being "cash".

How do I pronounce Adobe?

Adobe is the hugely popular computer software company responsible for Photoshop and the PDF format, but yet people still get the company name wrong. Although many people pronounce it correctly, "Ado-bee", others pronounce it without the "E" as "Ad-ob".

How do I pronounce Tag Heuer?


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