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How do I pronounce..? 18 hard to pronounce tech terms and brand names

Lewis Painter | April 6, 2015
There's a whole host of tech terms and brand names that even the biggest techies can't pronounce. We've rounded up some of the most complex tech terminology and found out the correct way to pronounce each - including Xiaomi and GIF. Read on to find out more!

The English language is one of the most complex languages in the world to learn, and that's without a whole host of internationally used tech terms and brand names that, honestly, we sometimes struggle to pronounce. We've crowd sourced some of the more complicated tech terms and found the correct pronunciation, which in some cases may be surprising. Read on to find out more.

How do I pronounce Xiaomi?

Xiaomi, the third biggest distributor of smartphones in the world has a surprisingly difficult name to pronounce — especially to us in the UK. The main issue is that there isn't a wide range of English words that start with X, so when we come across one, we're never too sure of its pronunciation. Even though it looks quite complex, Xiaomi is pretty easy to say: Shao-mee.

How do I pronounce Yosemite?

Yosemite, the nickname for Apple's eleventh and most recent major desktop OS launch is also a name that catches us out. Apple has based the names of its recent OS releases on Californian landmarks, and Yosemite is no different — Yosemite is named after the 747,000-acre Yosemite National Park. While many Brits pronounce Yosemite "Yos-E-might", it's actually pronounced "Yoh-sem-it-ee".

How do I pronounce Qi?

Qi, the popular form of wireless charging is one that personally caught us out. For a while, we pronounced it "Q.I" like the game show — it was only recently pointed out to us that its actually pronounced Chi, which roughly translates to natural energy, life force or energy flow. Definitely the right name to choose for a wireless charger!

How do I pronounce Huawei?

Huawei is a Chinese networking and telecommunications equipment company. It also holds the record for being the largest telecommunications equipment maker in the world, beating Ericsson back in 2012. Apparently it doesn't matter how successful you are because people still aren't sure how to pronounce Huawei, with most sounding like the Geordie slang word "howay". In reality it couldn't be any more different, with the correct pronunciation being "Wah-way".

How do I pronounce Asus?

Asus, the Taiwan based computer hardware company has quite a good reputation over here in the UK, so you'd expect us to be able to pronounce it correctly, right? Nope. Most people when asked how to say Asus will pronounce it "Ay-sus", whereas the correct pronunciation is in fact "Ah-suse".

How do I pronounce Cyan?

Yes, Cyan is on the list. For those of you that are unsure of what Cyan is, it's a greenish-blue colour that forms part of the CMYK colour model in colour printing. The correct pronunciation for Cyan is "Sy-an".

How do I pronounce Meme?


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