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How CVS and Rite Aid's wrongheaded war against Apple benefits Walgreens

Caitlin McGarry | Oct. 28, 2014
Rite Aid and CVS weren't official Apple Pay launch partners, but shoppers armed with new iPhones found that the chains had near-field communication card readers that were compatible with the new mobile payment system--at least for a few days. Over the weekend, both companies blocked NFC recognition, uniting enraged iPhone and Android users and inspiring plans to boycott both chains.

Meanwhile, Apple is working on ways to make NFC an indispensable part of your life. According to a new report from The Information (behind a paywall), the company is looking at ways to replace security cards and public transit cards with iPhones.

Apple Pay partner Walgreens stands to benefit from the drugstore dust-up. Apple Pay supporters are already pledging their allegiance to the chain, and Rite Aid and CVS won't win over any customers by blocking a technology they've long allowed in favor of an app that isn't even out yet. In this great mobile payment experiment, CurrentC should compete on its own merits. It could very well succeed — with the support of some of the biggest retailers in the country, CurrentC is certainly no underdog.

 

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