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How Apple is taking on business and enterprise, and what the IBM deal reveals about Apple's enterprise plans

Doug Drinkwater | April 7, 2015
Apple and IBM are to develop business-grade iOS apps.

Apple and IBM partnership
This partnership isn't just about boosting iPad adoption, dethroning BlackBerry or eclipsing Android; it could be used to target conventional PCs.

The iPad has long been talked about as PC-beater but that becomes a serious proposition with native apps, a channel focus and supporting business analytics. In fact, some analysts believe this partnership could bring in 42 million new users for Apple.

Time will tell the partnership will deepen Apple's hand in enterprise but it could also lead on to others devices, considering Apple's work with CarPlay, iBeacons and now iWatch. IBM built one of the first, a Linux-based 'WatchPad', in 2001 aiming , and aimed at enterprise.

"There is no question though that Apple Watch will make its way into enterprises through users and that enterprises will have to figure out what the ramifications are," added Milanesi. "With IBM, Apple could think of delivering specific apps in the same way they are doing for tablets and drive value for organisations."


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