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How anonymous app Yik Yak plans to conquer all college campuses

Caitlin McGarry | July 8, 2014
Yik Yak regularly gets lumped in with the spate of anonymous apps clamoring for your attention, but the app's founders say their messaging tool is nothing like Secret, Whisper, or their many imitators.

"We want to be seen as a powerful communication tool," Buffington said. "One feature that we'll be fleshing out more is the Peek feature, where you can look out anywhere in the world. Right now we have a set list of locations, but the grand vision is that once everyone is using Yik Yak, whenever there's an emergency or concert, you'll be able to look in and see what people in that area are saying and get that raw, unfiltered view."

Yik Yak might still have time to shed its bad reputation.

 

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