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How Acer plans to go after hardcore gamers

Agam Shah | April 27, 2015
A year ago, Acer was struggling and Jason Chen, its newly appointed CEO, thought the company could stay afloat by cutting its reliance on PCs and expanding in wearables and mobile devices. In view of the success of its Chromebooks and the pending release of Microsoft's Windows 10, however, Chen is now doubling down on PCs.

But Acer is going to have to do a lot more than release fully loaded PCs. Big PC makers like Dell and Hewlett-Packard already have strong gaming offerings with unique designs and the latest and greatest technologies. Dell has been the more aggressive of the bunch with its Alienware brand, which has a Steam-ready gaming console and a unique accessory in which powerful graphics processors can be attached to a gaming laptop.

Acer has made some progress in the PC market over the last year, becoming the largest Chromebook seller.

The company was the world's fifth largest PC maker in 2014, but its PC shipments declined in the first quarter this year by 7 percent year over year. The company did well in the U.S., but was hit hard in the EMEA (European, Middle East and Africa) market due to pricing pressure.

 

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