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How abof.com is using 3D virtual rooms to reduce product return rates

Noah DMello | July 13, 2016
3D virtual trial rooms are helping abof.com, an Indian online shopping website, to increase interactivity among customers as well as reduce the return rate of apparels.

"There is a lot of machine learning required for estimating body measurements. This calls for a lot of processing to get everything in place," he says.

The mannequin is now the virtual self of the customer and gives her a fair idea of how the particular apparel will look like on her.

3D virtual rooms, which are currently offered only for women, were launched with the website and have been quite a hit. Since the launch, abof.com has reduced the product return rate to nearly zero. In addition, the conversion rate-that is, the percentage of people who buy the product after checking it out-for products available with 3D trial is 400 percent higher than the industry norm.

With this innovation in the bag, what is next for abof.com in the online shopping sphere? Tiyyagura said that they are now aiming at building an AI-based fashion system. He doesn't discount the fact that this is a futuristic approach, but he also agrees that chances need to be taken.

"We were the first in the country to deploy 3D virtual trial rooms, and we differentiated ourselves. In the future, we need to chase another moon shot," he concluded.

Source: CIO.in

 

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