Hong Kong-based jewellery brand Chow Sang Sang has appointed hybris software to revamp its online shop as part of its strategy to adopt an omni-channel retail business model.
Leveraging hybris B2C Commerce Suite, the new eShop aims to lead the brand on a path of innovation, increased customers loyalty, improved inventory management and customer service.
With the new eShop, customers can view and collect items in various ways. They can reserve their items online and view at store before purchase; or order at the eShop and pick up their orders from the physical stores or have them delivered directly to a designated address.
"Technology and connectedness have changed the way customers browse, shop, purchase and pay for goods," said Winston Chow, deputy general manager at Chow Sang Sang. "Innovation and customer engagement are also important to drive positive word of mouth and nurture younger generation customers," he added.
Besides the revamped eShop, Chow Sang Sang will also launch an in-store interactive customer experience using new digital technologies as part of its 80th anniversary campaign. The technologies include "Charme Touch" and "Magic Mirror", which enables customers to design and try the accessories virtually before sharing with friends through social media.
The new eShop will not only serve customers in Hong Kong, but also those around the world. This will benefit the brand greatly as a third of its online customers are Chinese customers residing in cities such as Singapore, Toronto, Vancouver, San Francisco, and Melbourne.
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