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High PC prices hindering industry recovery, analysts say

Agam Shah | Aug. 12, 2013
Customers are not willing to pay for high-priced ultrabooks with Windows 8.

Lower volume but higher price is OK with some PC makers, King said.

"Intel has been working both internally and with other component makers to bring unit price — touchscreens and other — to the point where OEMs can build and make a profit on PCs," King said.

Intel has just started shipping its latest fourth-generation Core processors code-named Haswell. Until the chips start shipping in volume, there may not be a break in laptop pricing, King said.

 

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