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Here's what Google Glass v2.0 needs

Sharon Gaudin | April 29, 2015
Add a killer app, better design and a lower price

He added that Google needs to focus on toning down the "creepy stalker" factor to gain wider user acceptance of the device.

Ezra Gottheil, an analyst with Technology Business Research, agreed that the next version of Glass needs to be changed if it's going to catch on with customers.

"It has to be less ugly," he said. "It needs a killer app. The price has to come down and they need to deal with all the privacy issues. People will be skeptical, but if it really works, it could get some traction."

Google also should focus on business applications, such as doctors using them in an emergency room or remote maintenance workers wearing them to receive instructions.

"That would be the low-hanging fruit at this point," Enderle said. "They can create a product for a segment that will buy it at the high end, refine it and then drive that price down for the consumer market. It will also help to have people see doctors working with this product. It will change the impression that Glass was worthless."

Luxottica's CEO also said, according to the Journal, that while the company is working on the second version of Glass, it is also thinking ahead to a third version of the digital eyewear. The glasses were were initially designed to take photos and video, connect to the Internet to post those images to social media, while also enabling users to send and receive emails, view maps and news.

Google first introduced Glass in June 2012 during its annual developer conference, Google I/O, in San Francisco. Using Glass-wearing skydivers, the company made a big media splash and got headlines around the world.

More than 8,000 people, signed on as Explorers, buying Glass for $1,500, and using them to record personal events like birthday parties, balloon rides, bike rides and visits with relatives.

Some businesses, including a Seattle restaurant, a movie theater , and a casino banned customers from wearing Glass in their establishments, citing privacy reasons that ranged from privacy to simple annoyance.

Suddenly, Glass wasn't getting as much positive attention as online mockery.

In turn, Google executives and PR people began pushing back a Glass release date until they stopped giving out a release date at all.

Now, initial testers and the tech world are waiting for a new version to see what changes are in store.


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