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Helping build a safer mobile gaming industry in Malaysia: Trend Micro

AvantiKumar | July 22, 2014
As well as forming the Safe Gaming Alliance with Asia game developers, Trend Micro has launched Dr Safety, a free mobile app with a unique security certified games recommendations feature.

Terrence Tang, Trend Micro modified 

Photo - Terrence Tang, Senior Director of Consumer Business, Asia Pacific, Trend Micro

 

To help build a safer mobile gaming industry in Malaysia, Trend Micro has formed the Safe Gaming Alliance with Asia game developers, and also launched Dr Safety, a free mobile app with a unique security certified games recommendations feature, said the security software firm.

Trend Micro Asia Pacific's senior director of consumer business Terrence Tang said 61 percent of consumers in Malaysia have either encountered or downloaded fake or risky apps on their mobile devices or do not know if their devices are infected with malware or viruses, according to a recent online poll conducted by Trend Micro.

"The mobile game market in Malaysia is poised to grow as more investments flow towards the development of mobile gaming apps," said Tang. "Today, cybercriminals are actively on the lookout to capitalize on this revenue-generating market, and are coming up with new and innovative ways to target consumers through mobile gaming apps."

"By working with local partners such as AppXplore, we can offer a trusted and secure platform for Malaysian consumers, sparring them the worry of downloading fake or risky mobile game apps that are pre-loaded with malicious content," he said.

Tang said that the 'first-of-its kind Dr. Safety mobile security app' featured six secure game technologies including a security certified games recommendations feature, to make sure that consumers are downloading legitimate gaming apps for the best possible mobile gaming experience.

Mobile gaming developers forming part of the Safe Gaming Alliance include Malaysia-based AppXplore, as well as developers from the region such as CreatioSoft, FunPlus, Games Solution Centre - Singapore, Gamiana, Gumi Asia, Monkey Wrench Games, PIGSSS GAMES, Softstar Entertainment and Tuttifrutti Interactive, he said.

 Mobile gaming landscape

Games and apps company AppXplore producer Desmond Lee, said, "At AppXplore, we want to offer gamers more than just quality games. By being a member of the Safe Gaming Alliance, we believe it will not only give players a peace of mind while playing our games, but also allow us to focus on developing our games."

Trend Micro's Tang said the gaming landscape in Malaysia and Asia was thriving on a platform where mobile and social networking are intricate parts of daily life.

According to a report from Dutch-based research firm Newzoo, mobile-games revenue will expand at a compound annual growth rate of 27.3 percent until 2016. The report also cited that the Asia-Pacific region is by far the biggest market for mobile games with 48 percent of global revenue, he said.

Tang said that Trend Micro's recent online poll surveying more than 2,000 respondents from Singapore, Malaysia, Indonesia, Thailand and Philippines confirmed that consumers in Asia have 'a robust appetite for mobile gaming. Yet, with the extensive usage of mobile phones for gaming, many consumers remain vulnerable to mobile threats.'

 Key findings of the online poll include:

 

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