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Hands-on with News in iOS 9: Apple's response to Facebook and Snapchat's content platforms

Oscar Raymundo | July 15, 2015
News is a flashy and fast reading app but more publishers need to adopt Apple News Format before it can truly shine.

While we didn't see any advertising on News during our beta trial, once we were taken to a magazine's own website all of its associated ads surfaced, including a full-screen pop-up on Wired.com. Apple is using its iAd platform to sell ads on News. Publishers earn 100 percent of the revenue of ads they sell themselves and 70 percent of the ads sold by iAd.

 

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