Once you're done turning your family outing into a black-and-white masterpiece, you can pick the Cover Frame that serves as the preview image for your clip (another artistic move). By not just freezing the first frame of your video, Instagram offers more control of the work than Vine, which any director can appreciate.
Both Vine and Instagram require you to shoot video within the app, though Systrom said uploading previously shot videos to Instagram is (thankfully) in the works. Sometimes you want to shoot a video without taking the time to process and upload it to a social network. We shot our 3D printer hard at work using Instagram video with the Clarendon filter.
Vine and Instagram will carve out separate audiences. Vine will become the stomping ground for comedians who use the loops to create hilarious, GIF-like clips. Instagram is already a place for serious photographers to share their work; I expect filmmakers to play with the video feature's time constraints and filters in a similarly artistic fashion.
Vine is perfect for off-the-cuff moments, while Instagram video feels like a more thoughtful exercise. Systrom used family moments, like a boy riding a bike and a child running to her mother, as examples of the kinds of events Instagram wants to capture. Would you rather Vine your kid's first steps, or Instagram them?
In the battle between Instagram video and Vine, there is no clear winner--yet. The two are different products, clearly made for different purposes. It was time for Instagram to add video, and it is time for Vine to see what else it can do. Let the games begin.
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