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Hands-on with Cinamatic, Hipstamatic's elegant video creator

Leah Yamshon | May 9, 2014
The great filter race between Instagram and Hipstamatic for social photo glory may be long over, but Hipstamatic is far from finished. On Thursday, the company launched Cinamatic, a video app that sticks to the classic mobile photo formula of being "square, filtered, and fantastic," as well as short in length. In development for the past three years, Cinamatic is finally ready for the masses to start making their own video creations--if you have an iPhone, that is.

Besides beautiful filters, Cinamatic's standout feature is how it transitions between video clips. Your finished product will have a start screen with the video's location, and the app's processing engine automatically adds smooth transitions between each scene in a video. According to Hipstamatic founder Lucas Buick, each of these effects is customized depending on the video's subject and length of each clip. The end result is stunningly polished, which is surprising given the quick and easy experience of making a video — excuse me, film — with Cinamatic.

Hipstamatic's team cleverly designed Cinamatic to work cohesively with your social accounts, not compete against them. Cinematic doesn't have a feed or a way to watch other videos that your friends have made from within the app itself. However, it jives with both Instagram and Vine's length restrictions (just be sure to keep your eye on the timer if you'd like to eventually post to Vine) while adding sophisticated filters and features that are — dare I say it — a bit more detailed than what the other apps offer. And it's simple enough to use that the experience doesn't feel like you're adding an additional step: You're going through the same motions, then choosing how and where to share it when you're finished.

Cinamatic is $2 and now available in the App Store for the iPhone (iPhone 4 and newer).


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