In addition to the protections afforded by the Trademark Clearinghouse, other rights protection mechanisms provided for within the new gTLDs include:
- Uniform Domain-Name Dispute-Resolution Policy (UDRP): Under the policy, disputes alleged to arise from abusive registrations of domain names (for example, cybersquatting) may be addressed by expedited administrative proceedings that the holder of trademark rights initiates by filing a complaint with an approved dispute-resolution service provider.
- Uniform Rapid Suspension (URS): This policy serves as a quicker and lower-cost alternative to UDRP for circumstances of explicit trademark abuse. A successful URS complaint will provide for the temporary suspension of a domain name for the duration of the registration period.
Overall, the primary purpose of the Trademark Clearinghouse is to offer the most reliable source of initial protection to intellectual property owners within the new gTLD programme. As the Internet begins to steadily expand with multitudes of new domains over the next year or more, there's no doubt that such a complex shift in the landscape will continue to worry brands across the globe. Thus, a firm grasp on how to adequately secure and defend intellectual property utilising the Trademark Clearinghouse will serve as an imperative first step.
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