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Guest View: E-Commerce success beyond borders

Michael Bradley | July 5, 2013
Five key things businesses should consider while choosing a global payment acceptance platform that will enable them to extend the reach of their business beyond borders.

3.      Keeping tax calculation simple and fast

The nature of e-commerce is time-critical, as consumers' inclination to purchase tends to depend on how simple the payment process is. Therefore, businesses should implement superior real-time tax calculation for sales originating from different parts of the world, so that they can provide prompt and accurate total order amount for customers at checkout. This would then make the payment process for customers fast and hassle-free, further enhancing the customer payment journey experience.

4.      Enabling security, ensuring confidence

Businesses should also look out for fraud management solutions that they can use to protect themselves from the risk of online fraud and habitual chargeback offenders. These solutions are usually equipped with the ability to provide the probability of a fraudulent transaction, coupled with a secure authentication process.

When such a secure authentication process is implemented, consumers may be protected from the fraudulent use of their card at a merchant site. This goes a long way towards building consumer confidence in online payment mechanisms, prompting greater use and increased or repeated spending.

5.      Scalability and adaptability

With the significant growth of cross-border e-commerce, businesses should also look for payment acceptance methods that are bank agnostic. These equip merchants with the convenience of switching, adding, or removing payment acceptance options at any point of time, without having to replace an entire system.

In addition, merchants should choose a platform that can be integrated with major commerce platforms, sales systems, order management, and Enterprise Resource Planning systems so as to enhance the adaptability to any change.

Despite the challenges, the case to build a strategy for accepting cross-border orders is compelling for everyone - from entrepreneurs to large corporations. How well businesses adapt their e-commerce payment management strategies will be a key factor in determining their long-term sustainability in the growing international e-commerce world, as global B2C e-commerce is set to grow at 20 percent annually[1] to US$1.298 trillion worldwide[2].

Businesses will need a robust all-encompassing global payment acceptance system that is nimble enough to adapt to new market conditions, an expanding customer base, and ever-changing customer needs. This will ultimately help businesses to reach more customers, convert more orders globally, increase revenue capture and retention, get to market faster and scale more easily.

- Michael Bradley is Managing Director - APAC, CyberSource

[1] yStats: Global B2C E-Commerce Market Report 2013 (March 2013). Retrieved from

[2] eMarketer: Ecommerce Sales Topped $1 Trillion for First Time in 2012 (February 2013). Retrieved from


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