Singapore-based health and beauty chain Guardian has jumped onto the e-commerce bandwagon by launching its online portal on 21st October 2014.
The portal aims to provide "holistic content and services solution that caters to urban living with a host of convenient services," said Sarah Boyd, Guardian Health & Beauty's CEO in a press statement.
Designed as a one-stop destination for online health enquiries, the portal will offer virtual healthcare consultations. With this service, consumers will be able to schedule online appointments and have their health concerns addressed by experienced doctors and Guardian pharmacists over an online chat or video call.
The portal will also provide curated content in the form of health and wellness tips and advice as well as access to over 500 well-known health and beauty brands. As part of the e-commerce offering, consumers can choose to pick up their purchases at any Guardian stores in Singapore or get their orders delivered to their homes at their preferred date and time too.
"Our new e-commerce push is part of Guardian's ongoing efforts to evolve and rebrand," said Boyd. "We will continue to stay responsive and adapt to the fast-changing health and beauty needs of consumers in Singapore."
Guardian's online retailing is underscored by its partnership with digital consultancy and educational institution Hyper Island as well as online health consultation platform MyDoc.
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