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Google's Nexus 7 douses Kindle Fire

Neil McAllister | July 5, 2012
Google's $199 media and entertainment tablet slays the Amazon rival with pure Android and a Chrome browser

Then there's Google Now, a new search app that returns context-sensitive results on "cards." But since the Nexus 7 is Wi-Fi-only, Google Now's location-based searches will be less useful than they would be on smartphones.

The Nexus 7 is also the first Android device to ship with Chrome as its default browser. Chrome for Android isn't the same as desktop Chrome, however. It uses the same build of WebKit to render pages, but many websites still treat it as a mobile browser unless you force them to load their desktop layouts.

The Android version doesn't support Extensions, either, and it doesn't come bundled with Flash. Adobe has said it will not develop a Flash plug-in for this or any future versions of Android, so write that off. In my experience, even some complex HTML websites do not render identically on the Nexus 7 as on the desktop, which may rule out some Web applications.

The Nexus 7 includes NFC (Near-Field Communication) circuitry, Google's latest hobbyhorse. Press the tablet against another NFC-enabled tablet or handset, such as the Samsung Galaxy Nexus, and you can trade contacts, photos, or other data wirelessly. It's cute, but it's not much easier than sharing data some other way (such as by email or MMS), and it's not particularly fast. Oddly, however, the Nexus 7 is not compatible with Google Wallet, which nixes Google's biggest application for NFC, mobile payments.

Playing the Kindle Fire What is the Nexus 7 good for? That's plain as soon as you start the device. The Nexus 7 is primarily a media consumption client, specifically for content from the Google Play store. By default, all five home screens are devoted to large widgets that highlight content from Google Play, including movies, music, books, and magazines.

As a media player, the Nexus 7 performs well. Its screen has ample resolution for high-definition video, and text in books and magazines looks crisp. Google says the battery can survive nine hours of video playback, and it boasts of the gaming capabilities of the Tegra 3's 12-core GPU.

The tablet comes preloaded with a variety of media to get you started. There is the book "The Bourne Dominion," by Eric van Lustbader; digital facsimiles of various magazines, including issues of Esquire, Popular Science, and Family Circle; songs by Merle Haggard, Coldplay, the Rolling Stones, and others; and a copy of "Transformers: Dark of the Moon," a movie that currently enjoys a 35 percent approval rating on

But if Google has lousy taste in movies, it also has a very smart tablet offering in the Nexus 7. In pairing Google Play's media and entertainment offerings with superior hardware at the $199 price point, Google has set its sights squarely on Amazon and the Kindle Fire. One wonders if Samsung and other hardware partners of Google are also ducking for cover.


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