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Google's invasions of privacy, free but flawed products show its arrogance

Rob Enderle | Aug. 19, 2013
Google is now admitting that its users shouldn't expect privacy when using Gmail. Meanwhile, a PC OEM says the free Android OS costs more, and causes more headaches, than Windows. Put this together, columnist Rob Enderle says, and you have a company that very well may be too arrogant to survive.

Comparing Google's behavior now to Microsoft's behavior then will scare you. Actually, Microsoft doesn't look that bad in comparison. At least Redmond didn't toss customers under the bus, suggesting that folks who really wanted privacy should simply avoid Windows-which is kind of what Google CEO Eric Schmidt is saying about those with concerned about Google's take on privacy.

Arrogant firms don't consider the repercussions of their actions. They feel that they're above the law. This generally ends with lots of collateral damage. In Google's case, much of that damage will hit those who currently trust Google.

Eventually Google's chickens will come home to roost and, if you do business with the company, you'll have to decide if you can handle the cost. You can't pretend it won't happen-as Microsoft demonstrated, even the most powerful company can overstep its boundaries.

But Microsoft's issues were relatively contained. Google's are far broader, and its eventual fall will be far deeper and far more damaging. The end result will be a cost for "free" you simply can't afford.


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