"Google's new search algorithm is a nice, albeit modest, advance," said Olds.
"They've obviously analyzed how users are interacting with links after their initial search - which links people select, which links they don't, and their follow-up searches. Google has used these results to enhance what they're serving up. It's not a huge blow to Bing, but it shows that Google is continuing to hone its flagship product," Olds added.
Sign up for CIO Asia eNewsletters.