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Google updates search algorithm, ups ante vs. Bing

Sharon Gaudin | Nov. 4, 2011
Google is looking to freshen up its search results with updated algorithms, a move it hopes can help it maintain its strong lead in the search business.

"Google's new search algorithm is a nice, albeit modest, advance," said Olds.

"They've obviously analyzed how users are interacting with links after their initial search - which links people select, which links they don't, and their follow-up searches. Google has used these results to enhance what they're serving up. It's not a huge blow to Bing, but it shows that Google is continuing to hone its flagship product," Olds added.

 

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