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Google sees 600% increase in app revenue, but Apple still makes 3.5 times more

Ashleigh Allsopp | Feb. 1, 2013
Research finds that Google Play has seen a huge boost in revenue as it chases Apple's App Store.

Of course, how much we can rely on uTest's Applause algorithm to determine quality of apps is debatable, especially when considering that the test searches for key words, but may not be able to determine the context of the comment. Applause does, however, have the ability to exclude certain comments in the case of astroturfing or black hat review tactics.

But the quality of apps also comes at a cost, with new data from Consumer Intelligence Research Partners (CIRP) revealing that iPhone users rack up the highest average monthly carrier bill among all smartphone owners.

"We think it has to do with their data plans and carriers, rather than their usage habits," says CIRP co-founder Michael Levin. "They are all on expensive data plans, unlike Android users, some of which are on prepaid or unsubsidized plans with regional carriers."


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