Tapping more heavily into e-commerce could also give Google another revenue stream while the company figures out how to monetize mobile ads, which command far less of a premium than their desktop counterparts.
It might also drive more eyes to Google Shopping, which changed its format in 2012 to only displaying listings that sellers have paid for. If more shoppers are buying from Google Shopping listings, sellers will no doubt buy listings in greater volume. That's a win-win scenario for Google, especially if the people buying from those listings do so using Google Wallet.
In lieu of actual details, however, we have to remain skeptical, and assume this rumor is little more than another fleeting experiment in what has proven to be a very tricky business.
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