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Google Maps ads are a big opportunity for local businesses

Tony Bradley | Aug. 12, 2013
Google is so synonymous with searching the Web that it became its own verb, but that's not its real business. At the core of Google Search, Gmail, Google Docs, Google+, and other services, Google is primarily an advertising platform. Now, Google is incorporating ads into Google Maps in a way that benefits local businesses.

If you want to reach the iOS audience, you can either hope they've switched and are using the Google Maps app on their iPhone or iPad, or you'll have to include an Apple-centric marketing campaign as well to augment your Google marketing efforts. With or without iOS, though, local businesses can benefit from ads targeted specifically to mobile users in their neighborhood.

 

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