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Google Glass competitors vie for attention as industry grows

Zach Miners | June 5, 2013
Plenty of eyes may be focused on Google Glass as the device attracts attention in the field of "augmented reality," but a crop of other players developing their own glasses-like products are also hoping to stand out as the industry matures.

While making a left-hand turn, for instance, the driver could be alerted to the speed of an oncoming car with a certain image on the windshield if there is not enough time to complete the turn, said Victor Ng-Thow-Hing, principal scientist at the institute.

But augmented reality applications, especially when used in cars, have to be designed carefully, Ng-Thow-Hing said.

Because unlike software crashes, an automobile can crash literally. "Dying is a bad user experience," he said.

 

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