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Google Enterprise becomes Google for Work

Mike Gee | Sept. 3, 2014
Rebranding reflects new emphasis on areas such as file sync/share/storage and infrastructure services.

"So the time has come for our name to catch up with our ambition. As of today, what was called Google Enterprise is now, simply, Google for Work. When we use the tools that make our lives easier--Google Apps, Maps, Search, Chrome, Android, Cloud Platform and more--work gets better. And that's what we're working on--the best of Google, now for work."

And, perhaps, you can just feel the earth tremble a little as Microsoft, in particular, and Apple to a lesser degree watch the still growing giant that is Google bear down on them, the word- enterprise - no longer visible on its brawny chest. Instead there is just a four letter - Work - now boldly stamped across its torso. And that could mean much in the play for the business and personal dollar. yes, it's only a rebranding but one wonders what it signals next and, let's face it, it's very clever rebranding.

Google for Work is much sexier than anything currently being offered by Microsoft or Apple - which has recently been making its push for enterprise acceptance, particularly through its partnering with IBM.

We are in for interesting times.


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