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Google Cardboard exec says content will make (or break) VR

Matt Kapko | Nov. 9, 2015
The head of partnerships for Google Cardboard says compelling content will ultimately make virtual reality succeed, and he encourages innovative individuals to get going on creating immersive and unique VR experiences.

VR, Google Cardboard and the future of computing

Google Cardboard is open source, and the company has 15 approved partners on board today, though more than 100 companies currently manufacture their own versions of the viewer, according to Luber.

Google says VR is the future of computing. Its approach, however, is notably different than the other players in the space, with much lower barriers for adoption. "Our mission is to deliver VR to the masses," he says. "The reason we're doing this is not an entertaining thing, it's not a gaming thing… This is an evolution of computing."

It will take a while for VR to hit its stride, according to Luber, but Cardboard and other viewers, such as Oculus Rift and Samsung Gear VR, show real potential and will continue to gain traction.

 

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