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Google Apps users clamoring for Inbox

Juan Carlos Perez | Dec. 4, 2014
Demand for Google's new email app is very high among customers of the Apps suite.

They were also asked why Google opted to build a separate product, instead of improving Gmail, and they said that the way people use email has change too much since Gmail's launch 10 years ago, so they felt they needed to build a new app from the ground up.

"With Inbox, we took a step back and did a lot of research into how most people are using email today. What we found was that email works as a to-do list for many people, that phone usage is starting to eclipse desktop usage, and that many people have negative feelings towards email because it feels like so much work," they wrote.

 

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