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Google aims for purity with Android Silver

Matt Hamblen | May 5, 2014
Is the Android Silver initiative mostly a rebranding effort for existing Nexus smartphones, or is it something much more?

Sometimes big companies release concepts through anonymous sources to act as a trial balloon in public to induce feedback from various fronts and constituencies.

It seems like Google will move ahead with Android Silver, although it's likely another round of Nexus devices will surface before that happens.

While most analysts see Android Silver as a reaction to growing Android fragmentation and especially to Samsung, Narcotta said he sees a far more ambitious goal.

"I definitely think Android Silver about Google becoming very focused on making sure that Android's appeal and profile is raised among all consumers, especially with wearables, Chromebooks and other Android-powered devices beginning to gain traction," Narcotta explained.

 

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