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Global Invacom sees steady growth in the Asia market

Zafirah Salim | July 23, 2014
In this interview, Global Invacom’s Executive Director Malcolm Burrell, and Sales and Marketing Director David Fugeman, talk about their business strategies and plans for the APAC market and why they decided to build their base in Singapore where satellite technology has limited public use.

These products made their Asian debut at the recent CommunicAsia 2014 held in Singapore last month. "We are excited to reveal these products for the first time in Asia," said Burrell. "The R&J technology has allowed the Group to develop a range of cost-effective products that open up new opportunities and markets for households and businesses. Making this chipset available to the market will mean that customers will be able to source products from multiple manufacturers."

Growth in Asia

Global Invacom customers span across the United States, Europe and Asia. Fugeman noted that in the US, the growth is tailing off; whereas in Europe, the growth in that market is relatively flat.

Comparing Asia between these two markets, Fugeman said that the growth in Asia is very good. "In Asia, we see a large number of pay TV providers securing key content such as the World Cup, Olympics, English Premier League and such. They are looking to launch HD services to allow them to increase their revenue. This is all targeting typically towards the middle to higher end markets. We are seeing that in the major cities and countries, that demographic typically live in apartment buildings. As such, we see substantial growth in the APAC region for this type of product and more so, for us, for the Sat Comms industry as an overall," he added.

Despite Asia's significant growth, Global Invacom is looking to reach out beyond these three markets and intend to break into new markets such as Latin America and Indonesia, and possibly India. Fugeman added that Africa is also worth keeping an eye on as he believes that its market will develop in the next few years.

"In some ways, it's a little perverse. We're a company that is majoring in satellite TV distribution headquarted in Singapore which don't allow the use of satellite technology. But for us, we do see APAC as a very important market," said Burrell. "Just being headquartered in Singapore alone provides presence and credibility for the company within the region."


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