''If everything ran perfectly, this would extraordinarily transform the internet,'' said Dan Jaffe, executive vice president of the Association of National Advertisers. ''There is every reason to believe that, as of now, there could be serious problems."
Meanwhile, Melbourne-based technology company ARI Registry Services is set to power the world's first approved new top-level domain after its client, dotShabaka Registry, signed a registry agreement with the ICANN for the شبكة. top-level domain.
Surpassing almost 1900 other applicants from around the world, شبكة. (.shabaka translates to .web in English) will become the world's first borderless Arabic new address and will provide Arabic-speaking internet users with an alternative to domains such as .com, .net and .org.
Sign up for CIO Asia eNewsletters.