Although adoption of in-memory application infrastructure technologies is, in many cases, far from trivial, products in the market are sufficiently mature and reasonably affordable as to enable a large number of user organizations to take advantage of these opportunities. Vendors such as SAP will accelerate delivery of applications in leveraging in-memory technologies.
Integrated ecosystems: The market is undergoing a shift to more integrated systems and ecosystems and away from loosely coupled heterogeneous approaches. We expect to see a number of vendors, like HP and IBM battle over ecosystems. Driving this trend is the user desire for lower cost, simplicity, and more assured security. Driving the trend for vendors the ability to have more control of the solution stack and obtain greater margin in the sale as well as offer a complete solution stack in a controlled environment, but without the need to provide any actual hardware. The trend is manifested in three levels. Appliances combine hardware and software and software and services are packaged to address and infrastructure or application workload. Cloud-based marketplaces and brokerages facilitate purchase, consumption and/or use of capabilities from multiple vendors and may provide a foundation for ISV development and application runtime. In the mobile world, vendors including Apple, Google and Microsoft drive varying degrees of control across and end-to-end ecosystem extending the client through the apps.
Enterprise app stores: By 2014, there will be more than 70 billion mobile application downloads from app stores every year. By 2014, at least half of the tools optimized for app store application development in 2010 will have been acquired or will have ceased to exist. By 2014, most organizations will deliver mobile applications to workers through private application stores. With enterprise app stores the role of IT shifts from that of a centralized planner to a market manager providing governance and brokerage services to users and potentially an ecosystem to support "apptrepreneurs." We're not going to put IT genies back in bottle and have IT become department of "no." IT needs to see what's out there and how they can use an app that works well and creates a positive experience for users.
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