Even with the BES deficiencies, most analysts believe BlackBerry's biggest problem was failing to keep up with consumer-grade advances seen on Apple's iPhone and on various Android devices. The Apple and Android device can also be managed with MDM tools at work.
The Z10 first appeared in the U.S. in March, six years after the first iPhone launched.
For all the second quarter, BlackBerry sold just 5.9 million smartphones, the company said Friday. Meanwhile, Apple on Monday reported that 9 million iPhones were sold over just three days after the new iPhone 5S and iPhone 5C went on sale last Friday.
"BlackBerry totally whiffed on the smartphone and consumerization of IT trends that Apple hit out of the park and that Android successfully has exploited," Menezes said on Friday. "BlackBerry failed to make timely moves and product introductions to keep itself in the consideration set for consumers who in the age of BYOD increasingly are shaping enterprise device and platform choices."
"Once it became clear to IT that iOS was a viable choice, it was game over for BlackBerry," Menezes concluded.
Gartner's three recommendations for Blackberry alternatives do include an upgrade to BlackBerry 10 devices for executives who want a physical keyboard or those in high security jobs.
But Menezes said even that scenario recommends that a company begin support of other smartphone platforms, either smartphones purchased for workers or those under an employee-purchased BYOD program.
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