Apple isn't the only company hoping new products will result in a sales boost. Nokia and Microsoft are both dependent on sales of smartphones based on the upcoming Windows Phone 8 operating system. But breaking Android's dominance is becoming very, very difficult for Nokia and Microsoft, Gupta said.
During the second quarter Nokia sold around 3.3 million smartphones running Windows Phone to end users, and the overall sale of Microsoft-based smartphones were 4.1 million. The latter number compares to 1.7 million in the second quarter of last year.
Symbian, RIM OS and Samsung's Bada were still more popular than Windows Phone among users.
However, there was also some good news for Nokia during the second quarter. The sales of its feature phones have gone up, which was an achievement because the market as a whole saw sales dropping, Gupta said.
Sales of smartphones will continue to grow during the rest of the year, and end up at over 660 million in 2012, which is better than projections Gartner made at the beginning of the year, according to Gupta.
Sign up for CIO Asia eNewsletters.