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Galaxy S6 Edge: Is its distinctive style worth the premium price?

Matt Hamblen | March 26, 2015
Phone with curved screen could cost as much as 30% more than the flat-screen Galaxy S6.

MIlanesi said she expects the Edge, unlocked, will cost $50 to $100 more than an equivalent-sized Galaxy S6 in the U.S. That would be well below the $164 price increase for the 32 GB Edge in Spain over the 32 GB Galaxy S6.

There is a higher cost in making the Edge's curved screen than the screen on the Galaxy S6, she noted. "It's not to be expected that Samsung would just absorb that increased cost, as that would then put in question the price of the Galaxy S6," she said.

Jack Gold, an analyst at J. Gold Associates, said in some ways the actual cost of the Edge is irrelevant, although he expects the Edge to cost 15% to 25% more than the Galaxy S6.

"Edge is meant to be a halo device, to show that Samsung can produce compelling devices as well as anyone," Gold said. "To that end, it appeals to those who must have the best, and the actual cost of the device is less relevant than the mainline device geared toward the masses like the Galaxy S6. That's not to say that Samsung doesn't want to sell a lot of the Edge devices, but Samsung could sell relatively fewer than the S6 and have the device be successful."

However much more the Edge is priced, analyst Patrick Moorhead of Moor Insights & Strategy said Samsung needs to be thinking of pricing its Galaxy S6 at 25% below the price of the iPhone 6 to have a chance to sell well. "That doesn't guarantee great sales, it just enables the possibility," he said. "Samsung needs to invest in marketing their differentiators in a clear way that means something to consumers."

Based on unlocked pricing in Spain with current exchange rates, the 64 GB unlocked Galaxy S6 will cost about $877 (€799), which doesn't come close to the discount Moorhead has in mind. The iPhone 6 with 64 GB is $749 unlocked (from an earlier $849), according to Apple's Web site.

 

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