Photo - (From left) Deric Tan, Store Owner; and Yap Hui Hui, Country Manager, Fujitsu PC Asia Pacific.
Fujitsu PC Asia Pacific has opened a new business corner at Penang's Prangin Mall as part of a plan to reach consumers in north Malaysia as well as to enhance commercial business, said the Japanese ICT provider.
Malaysia-based Fujitsu PC Asia Pacific country manager Yap Hui Hui said the 600 square-feet Fujitsu Business Corner, which includes specially trained sales consultant showing a range of business notebooks, would also help to strengthen brand exposure on the island of Penang.
"The Fujitsu Business Corner at Prangin Mall will also be a liaison point for our customers in Penang and also a central hub for the northern region of Malaysia," said Yap.
"This strategic location choice of the Fujitsu Business Corner is our next step in our expansion strategy to provide Fujitsu products and services across the nation and with that said, Fujitsu is planning to launch more business corners across the nation to further strengthen our brand's visibility in Malaysia," she said.
"Penang holds a robust business environment for Fujitsu to further grow as one of the trusted brands in Malaysia," said Yap. "The launching of this new business corner is one of the first steps we have taken to address the balance between consumer and commercial products as we see the need to shift our focus towards the commercial segment."
Eye on double-digit growth this year
"We are also looking at double digit growth in the commercial segment by the end of year 2013 as Fujitsu foresees growth potential and seeks further penetration in the area," she said.
Yap said in 2012, Fujitsu launched its first concept store in Digital Mall, Petaling Jaya, as a strategy to drive business growth in Malaysia. "The store featured the entire range of Fujitsu's products from laptops, to desktops and various other accessories. Sharing the similar concept, the Fujitsu Business Corner will be featuring not only consumer devices, but a range of business notebooks as well as accessories."
She added the Fujitsu Business Corner would also advocate green technology through its "range of green products such as the Lifebook S762, featuring the 0-watt AC adaptor that consumes 99 percent less power to standard AC adaptors, and the Lifebook T902 that features the same 0-watt AC adaptor and also the 'ambient light sensor' that automatically adjusts LCD brightness to working environments."
The new Fujitsu Business Corner will be operating seven days a week from 11:30am to 9:30pm.
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