"The carrot is that if the phone companies offer you an EU wide phone plan we'll exempt them from almost all of the E.U. roaming regulation. But if they don't do that, you as the consumer will still have a way to escape roaming charges. ... You'll be able to choose a different operator every time you travel to a new E.U. country, if you are not happy with the prices your operator is providing," said Ryan Heath, spokesperson for the digital agenda on the Telecom Package, last September.
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