Photo - (From left) Jasmine Lee, Chief Marketing Officer of U Mobile Sdn Bhd and Wong Heang Tuck, Acting Chief Executive Officer cum Chief Operating Officer of U Mobile Sdn Bhd.
According to Malaysian telco U Mobile, it is the first telco in the market to offer a daily 50 MB of free internet roaming for prepaid users in eight countries and regions including Australia, Cambodia, Hong Kong, Indonesia, Philippines, Singapore, Taiwan and Thailand.
During the announcement in Kuala Lumpur, U Mobile chief marketing officer Jasmine Lee said offering what was the most expensive mobile service for free was another sign of the company's innovative approach to product development and follows the announcement of free internet roaming to its post-paid customers earlier this year.
"U Mobile recognises the year-end as a conducive time for consumers to travel," said lee. "Thirty-eight (38) percent of leisure travellers and 57 percent of business travellers use their mobile devices to look up travel information or to stay connected with their loved ones or work."
"In view of the consumer trend for increasing data usage, we believe our free internet roaming offerings, first available for post-paid users and now for prepaid users, will be a great value-added service to our customers and a strong proposition for U Mobile," she said.
Lee said that to be eligible for the prepaid Free Internet Roaming special offer, consumers simply need to make a top up with the minimum amount of RM50 [US$14.41] to enjoy complimentary 50MB data every day for the next 30 days. "Once the 50MB limit is exhausted, customers can continue to enjoy internet roaming services at the lowest rate in the Malaysian market at RM30 [US$8.64]/day for all applicable countries and regions."
Once U Mobile prepaid subscribers reach their travel destination in any of the eight countries and regions, they will be automatically connected to U Mobile's preferred roaming operator, allowing them to immediately enjoy the free Internet Roaming service, she said.
For further information on U Mobile's Free Internet Roaming promotion, please visit the U Mobile website or the nearest U Mobile store outlet in Malaysia.
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