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Forming Malaysian content strategies

AvantiKumar | June 1, 2012
Malaysia's Asian Broadcasting Network holds inaugural conference to draw content developers, academia and the government into forming content plans for the country.

ABN Content Conference in Malaysia

PHOTO - (From left) Sreedhar Subramaniam, ABN president & CEO; YB Dato' Joseph Salang Gandum, Deputy Minister of Information, Communications & Culture; and YBhg Tan Sri Dato' Seri Mohamad Noor bin Abdul Rahim, director of ABN.

Malaysian digital cable television provider Asian Broadcasting Network (ABN) has brought together content developers, educational institutions and the government to discuss content strategies at its inaugural content conference.

"The recent Malaysian Content For All Conference (MCFA 2012) is intended to be an annual event for industry members in the content business to share their experiences, develop initiatives and ways of developing quality local content," said ABN president & chief executive officer, Sreedhar Subramanian. "It is also designed as an avenue for local producers and students to network directly with ABN."

"Malaysia is rich in multicultural diversity and creative young talents, which provide the local content creators with a great opportunity to develop local content from various perspectives," said Subramaniam. "ABN is open to collaborate with local content developers and government agencies to build a sustainable local content ecosystem that aims at producing world class content for both the local and global markets."

"We want to encourage aspiring content creators, film-makers and students to grow in this business by offering them the right platform to produce content that appeals to the market needs," he said. "Apart from business development, promoting local content is a great way to showcase the beauty of our country's national heritage, history and social landscape".

Guest of honour, Information, Communications & Culture deputy minister, YB Dato' Joseph Salang Gandum, welcomes more than 300 delegates who agreed on the importance of grooming local talent.

The Asian Broadcasting Network (ABN) was announced on 15 November 2011 as Malaysia's new digital cable TV (CATV) network service provider and intends to offer a variety of content including free-to-air channels and video-on-demand.


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