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Former Mozilla CEO would've transformed Firefox into a pro-privacy anti-Chrome

Brad Chacos | July 9, 2014
Brendan Eich's reign as Mozilla's CEO may have only lasted less than two short weeks, but he already had long-term plans about how to help Firefox regain some of its lost glory--plans that meant competing against Mozilla's biggest benefactor, as Eich revealed in a series of tweets on Sunday.

Privacy isn't in diametric opposition with advertising, however, as Eich himself said in a subsequent tweet. Clearly explaining why you're being shown ads and what exactly — if anything — is being tracked by those ads is key. Earlier this year, Mozilla announced plans to introduce basic ads to Firefox's New Tab screen for new users that haven't built up a browser history yet, though it plans to move cautiously after a fierce backlash.

One thing is clear: Mozilla needs to dredge up something to differentiate Firefox and lessen its reliance on Google's cash, especially if Firefox's eventual role is indeed to become the anti-Chrome. While Eich's tweets are now the mere musings of a former CEO and far from the official roadmap, he was a Mozilla co-founder and CTO before his brief ascension to the lead role, so the suggestions he's making might already have some traction inside the Mozilla Foundation's walls. 


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