"Apple doesn't develop its own talent. The new folks come in, spend a year figuring out which end is up, and end being very frustrated," Sobotta continued. "[The experience is] very demoralising to the people who now report to them and already knew what their bosses just spent a year learning. It's a horrendous way to run a company."
"Apple is a 'next great thing' company, and that in and of itself is unsustainable. They haven't found the next great thing after the iPad and iPhone, and their shares in both those areas are slipping," Sobotta concluded.
What do you think about Sobotta's comments about Apple and its CEO? It's worth highlighting that this is just one man's perspective and opinion from his sales executive position at the company eight years ago, so doesn't necessarily reflect the thoughts of the rest of Apple's employees.
However, ex Apple engineer Dan Crow has this week suggested that Apple has passed its peek, and analysts have predicted that Apple's shares could fall to $425 if they don't get more creative soon.
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