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For Sony's new CEO, a big challenge is in your living room

Jay Alabaster | Feb. 2, 2012
Sony's new CEO faces a myriad of problems -- stemming massive losses, snatching the momentum back from deep-pocketed rivals, unifying his firm's diffuse businesses across the globe -- but one of his main priorities is your living room.

And Hirai does have experience in such ventures. He became a standout executive within the company by turning around the its PlayStation business and building out its online entertainment platforms.

His international background will also help. Outgoing and fluent in English, he spent much of his childhood outside of Japan and attended Tokyo's American School before attending International Christian University, known for its emphasis on international studies and foreign languages.

 

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