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For Microsoft, hardware and OS consistency key in Surface 3

Agam Shah | April 16, 2015
Microsoft says with Surface 3, customers wanted a "little sibling" to the Surface Pro 3.

Some businesses have already bought hundreds of Surface 3 units, and Eskridge expects that number to go up to thousands once the tablet starts shipping in early May. Many customers are still testing Surface 3 to find the best-use cases, Eskridge said.

Early adopters include chemicals manufacturer BASF and airline Emirates, which will use the tablet in cockpits to replace navigation documents, flight manuals, binders and flight documentation. Car company Infiniti will be testing the tablet across 50 dealers in the U.K., enabling salespeople to educate customers about car models, guide them through a test drive, and close a deal. Microsoft is also pushing Surface 3 into the education sector to compete with Chromebooks, and has announced that University of Phoenix would be purchasing the tablets.


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