Companies using social media should consider products and services available to monitor content for malicious activity, said Gartner analyst Andrew Walls. In addition, companies need to manage account access and activity, and have a plan for responding to a breach that includes the IT and legal staff, security pros, marketing and public relations.
"A robust authentication mechanism is one piece of the social media security puzzle," Walls said. "Organizations should not expect public, consumer-oriented social media platforms to provide comprehensive social media security and risk management for enterprise users."
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