Photo- (Centre) Jef Ong, CEO of Flexiroam with models at the official launch of the Flexiroam International Roaming App.
Australia (ASX) listed international roaming service provider Flexiroam's Malaysian subsidiary is targeting 2.6 billion users with its new international roaming app.
During the launch in Kuala Lumpur, Flexiroam Malaysia's chief executive officer Jef Ong said: "We strongly believe that the Flexiroam app will be the game-changer in the roaming industry. We anticipate for it to contribute more than 50 percent of group revenue in three years' time."
Ong said the Flexiroam App, which is suited to both corporate and leisure travellers, offers users the flexibility of owning multiple overseas numbers from 55 countries without physically acquiring and changing SIM cards.
The global market for off-network calls (communications with non-app users or landline) to generate US$53.7 million revenue in 2017, he added.
Flexiroam App builds on Flexiroam's current reputation as a service provider of affordable roaming, said Ong. The app not only facilitates calls between app users but also off-network calls (i.e. communications with non-app mobile users or landline) anywhere in the world at local rates, offering substantial cost-savings as a compelling appeal.
Global roaming sector
"The Flexiroam app effectively expands our market reach beyond the physical SIM card distribution channels, and enable us to gain a firmer foothold in the global roaming sector," said Ong. "We believe it grants us the opportunity to capture the growth prospects of the burgeoning global roaming and off-network markets, in tandem with an increasingly-mobile population."
As well as delivering cost savings, he said that Flexiroam App included high-security features and technological adaptability even in low bandwidth environments.
In addition, users can top-up, purchase credit, and rent international numbers from 55 countries in a hassle-free manner, said Ong. Users will be able to enjoy call rates as low as US$0.01 per minute to international numbers.
The app, made available on Android and iOS platforms, has already chalked up more than 200,000 downloads before the official launch and promotions.
Ong said that Flexiroam has collaborated with strategic partners such as airlines and telecommunications operators to jointly market the mobile app to target audiences. The Group currently partners with more than 100 travel agencies in Malaysia and Singapore, and aims to reach out to other countries in Asia-Pacific and Australia.
"Our priority now would be to attract a critical mass of users onto the Flexiroam community and position it as a 'must-have' app for travellers to stay connected," he said.
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