The biggest innovation of all
Despite all that, the biggest idea that Apple's competitors needed to steal had been sitting there all along, predating the iPhone and the iPad. And yet it's only now that companies like Microsoft and Google are finally internalizing Apple's long-held belief that the key to building great products, as referenced above, is owning the entire product experience.
Those two behemoths (the companies, not the unproven tablets) are famous for--and have profited handsomely from--their software, not their hardware. But Google must be disappointed with the sorry state of tablets running its Android OS. And Microsoft similarly realized that remaining ever-beholden to third-parties to build the hardware to best exploit its software isa silly way of doing business and a lousy way to push the industry forward.
And these companies seem intent--wisely enough--on trying to copy each innovation Apple offers in the space: The App Store was a huge success, and so Microsoft and Google have App Stores, too. The Surface's clever keyboard covers are direct descendants of the iPad Smart Cover. And on it goes.
That's not to say that Apple doesn't borrow from its competitors too, but the features that Apple inherits for iOS--Notification Center, turn-by-turn directions--seem considerably more like polish; Google and Microsoft seem turn to the iPhone and iOS to figure out where to start.
Clearly, Apple is delighted with the success it's had thanks to the iPhone. And Apple just as clearly sees its competitors' attempts to keep up as some form of flattery; the company that hoisted banners declaring "Redmond, start your photocopiers" is proud to be the standard-bearer.
That's in large part because while its competitors play catch up, Apple can keep innovating further ahead, to remain out in front.
So as the iPhone turns five, there are two things Apple fans should marvel at: How dramatically Apple changed the world in five years with its iPhone, and how much more impressive iOS devices will be five years from now.
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