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Five definitive Indonesian retail consumer trends that will make retailers want to leap into the Indonesian market

Anant Choubey, Regional Head – APAC, Capillary Technologies | May 28, 2014
Here are five trends that demonstrate the potential of the future of the Indonesian consumer market.

Having said that, now is the best time to capitalize on this trend. Other companies have already provided a solid test tube (proving ground) to demonstrate the power of retail possibilities in the country. The market is ripe for entry, yet open for growth, the perfect storm for retailers to set up shop and play to Indonesian customers.

#5: Indonesia per capita is on the rise.
While consumer spending is one part of the puzzle when it comes to predicting the future of retail, overall incomes, cash on hand and income growth potential are just as essential. Indonesian per capita is expected to increase by more than 57% over the next few years, signaling a significant move toward a wealthier overall population and stronger middle class in the country. The rise in affluence is a sign of plenty of potential positive societal factors for the country. As for retailers, it means more shoppers and better revenues.

Anant Choubey is responsible for sales and marketing in the APAC region at Capillary Technologies and currently manages the firm's business across South East Asia. His prime focus is to strategize and expand Capillary in burgeoning market in South East Asia. He has donned many hats in Capillary over the years, from operations to client servicing to business development and has been instrumental in setting up Capillary's India business, before moving to Singapore to establish and manage South East Asia market.  



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