Photo - Jake Abdullah, CEO, Astro Radio
Astro Radio said it is the first radio station in Malaysia to partner with Waze, a free crowdsourcing navigation application available on Android, iOS and Windows phones.
Jake Abdullah, chief executive officer of Astro Radio, confirmed that this partnership with Waze "is a Malaysia first: the first local radio station to use Waze to bridge traditional media with social networks and crowd-sourced content to augment radio traffic reporting."
"Millions of Malaysians spend a significant amount of time on the roads battling peak hour traffic for their daily commute, not to mention the congestion issues we face on the highways during school holidays and festive 'balik kampung' [trips back to home town] period," said Abdullah.
"Our partnership with Waze is a perfect example of using technology to help improve the lives of our listeners," he said.
"Astro Radio is geared towards leveraging technology to offer content to its listeners when they want it, and where they want it. This is part of our efforts to remain a relevant and integral part of listeners' lives" Abdullah said, adding that Waze was the most popular navigation app in Malaysia, with more than two million active users. Malaysia ranks among the Top 5 largest Waze communities out of the nearly 200 countries it serves. Waze incorporates real-time GPS data from its growing base of more than 50 million users to deliver useful traffic and navigation information.
Waze and Astro Radio has launched daily traffic updates across all nine of Astro Radio operated radio stations: hitz fm, MIX fm, ERA, MY FM, Lite FM, Sinar, Melody FM, THR Raga and THR Gegar FM in April.
Abdullah said Waze users are encouraged to join the Astro Radio Waze team, accessible via the Waze application on their iPhone, Android and Windows Phone devices.
A noteworthy feature that Malaysians can expect from the Waze navigation app moving forward will be the option of selecting the familiar voice of Ean Nasrun (from the hitz fm Breakfast Show) to guide them on their daily commute, he said.
Astro Radio has a weekly listener base of 12.2 million, representing 51.3 percent share of listenership in Malaysia.
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